In this example we are multiplying two binomials so FOIL method can be used.

$$ \begin{aligned} \left( \color{blue}{ 4w+4}\right) \cdot \left( \color{orangered}{ 4w-4}\right) &= \underbrace{ \color{blue}{4w} \cdot \color{orangered}{4w} }_{\text{FIRST}} + \underbrace{ \color{blue}{4w} \cdot \left( \color{orangered}{-4} \right) }_{\text{OUTER}} + \underbrace{ \color{blue}{4} \cdot \color{orangered}{4w} }_{\text{INNER}} + \underbrace{ \color{blue}{4} \cdot \left( \color{orangered}{-4} \right) }_{\text{LAST}} = \\ &= 16w^2 + \left( -16w\right) + 16w + \left( -16\right) = \\ &= 16w^2 + \left( -16w\right) + 16w + \left( -16\right) = \\ &= 16w^2-16; \end{aligned} $$

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