Step 1: First we have to write polynomials in descending order.
$$ \begin{aligned} P(x) &= 3x-4 \\ Q(x) &= -x+7 \\ \end{aligned} $$In this example we are multiplying two binomials so FOIL method can be used.
$$ \begin{aligned} \left( \color{blue}{ 3x-4}\right) \cdot \left( \color{orangered}{ -x+7}\right) &= \underbrace{ \color{blue}{3x} \cdot \left( \color{orangered}{-x} \right) }_{\text{FIRST}} + \underbrace{ \color{blue}{3x} \cdot \color{orangered}{7} }_{\text{OUTER}} + \underbrace{ \left( \color{blue}{-4} \right) \cdot \left( \color{orangered}{-x} \right) }_{\text{INNER}} + \underbrace{ \left( \color{blue}{-4} \right) \cdot \color{orangered}{7} }_{\text{LAST}} = \\ &= -3x^2 + 21x + 4x + \left( -28\right) = \\ &= -3x^2 + 21x + 4x + \left( -28\right) = \\ &= -3x^2+25x-28; \end{aligned} $$